Buyers in todays market are very visual and have the mindset when house hunting of "when I see, I will know it".  Our goal when coordinating a design is to make sure we incorporate unique products that intrigue potential buyers.  It could be a tasteful work of art, a comfortable looking sofa, or even a shiny vase.  When buyers can relate and love something in the home whether it be a small vase or the tile in the bath, they are more  inclined to have an emotional connection and to make an offer.